A recent Inc. Magazine article suggests making 100 cold calls this minute, in order to gauge your target market. The advice seems sound. There are many academic articles that indicate that the largest contributor to entrepreneurial success is the size of the market that is targeted. In fact, along with the entrepreneurial team, venture capitalists seem to look at the potential market as on of the largest factors in selecting ventures to fund.
Can you come up with 100 people to call right now, that may buy what your selling?
